Welcome!
In the age of globalization, effective business development involves a complex set of skills never before required in the business world. The traditional tools of business development (marketing, branding, finance, strategy, law, etc.) are no longer adequate. Today’s business development professional requires a truly global perspective with a humanist approach. A deep knowledge of culture, international politics and history are necessary to truly engage global stakeholders.
International news stories are full of examples of multi-national corporations that pay the price for a slow understanding of globalization. Failed partnerships, loss of intellectual property, and shrinking market share are the result of not watching the leading edge.
Is your business globally positioned? Do your managers really understand what globalization means to your business? To your industry? This site is focused on the tools necessary to succeed in a global economy. Feel free to browse through the information posted, and to participate in my blog, International Business Development.
UPDATE: I am now a contributing author on a collaborative business website project: SmarterMarkets.
